Overview

MacroData develop sound statistical methodologies to analyze business problems, and then carrying out the requisite data analyses to solve those problems. Ordinarily, firms come to us requiring the answer to a specific issue. Our first step is always to fully understand the problem and the data available to us in solving that problem. Given the type and amount of data available, we then determine the optimal statistical methodology to solve the problem. Alternatively, in the case of the firm having no relevant data, our first step would be to create the optimal methodology to collect the needed data.

We have extensive experience of working on big data projects and aim to offer our clients exemplary software consulting services. Our business is founded on the core principles of creativity, excellence and inventiveness. This means that when you use our services, you can be assured of a high quality service and fantastic solutions tailored exclusively for your business. We are comfortable and experienced in working with hard to manage, unwieldy, and extremely large datasets.

In many business problems, the data available can be incomplete, disorganized, or unwieldy. In these cases, we often need to find a clever way to extract useful info out of the available data, and/or to supplement that data with additional data. At other times, we are presented with a vaguely-posed business problem, and our job is to specify the problem statistically, and to find a robust and practical solution that doesn’t succumb to data-snooping pitfalls.

We take pride in our ability to communicate our results in an easy to understand manner. We don’t consider our job done until our clients completely understand our findings, what they mean, and the approach we took to get there. Therefore, we offer a substantial amount of client contact throughout the analytic process. We believe that our client relationships extend beyond the delivery of a finished product, and don’t consider an analysis complete if it isn’t intimately understood by our clients.